Everything to Everyone: Yahoo’s Matt Sanchez on Monetizing a Global Media Business
With properties in news, sports, finance, search, email, and e-commerce, Yahoo is one of the world’s few true “everything to everyone” brands. In the concluding episode of PLAY Season 2, Brightcove CEO Marc DeBevoise talks with Matt Sanchez, President and GM, Home Ecosystem at Yahoo, on the media giant’s recent response to a changing industry landscape and why an ad-based monetization strategy makes the most sense for them. What challenges does Yahoo face? Where are their opportunities for growth? And with viewers having an endless variety of content to choose from, how does Yahoo plan to keep them coming back? Find out in this wide-ranging and informative episode of PLAY Season 2.