Insights can be the most powerful growth catalyst for organizations. Find out how you can earn and keep a seat at the table in this double-session.

Join this double session to learn:

What: How to build an insights culture that has influence and is an indispensable partner in driving consumer-centric thinking and guiding decisions

Why: It is essential to shift insights from being seen as a function to a capability in order to drive long-term sustainable growth

Who: Two senior insights executives that have worked for 5 iconic brands (IBM, Coca-Cola, eBay, Microsoft and American Express) and authored two books
How: Share lessons learned from the front lines and provide pragmatic tools, tips, and techniques (framing the problem, storytelling, precision questioning, IWIKs, data visualization, capability building, etc.)

Lead by:
Christopher Frank, Author & Co-Faculty Director, Columbia University
Thomas Walker, Vice President, Global Consumer Insights, Ebay