Firms of all sizes recognize that they need new tools to provide effective, efficient services in the years ahead. Standing still is not an option. There is consensus across the industry that technology will be a major driver of business success over the next five years, with nearly three in four (74%) saying that technology will be critically or very important. The sense of technology’s importance is particularly sharp at large companies, where 82% say it is critically or very important. That compares to 66% of small firms.

More than four in 10 respondents grade themselves as a C on the use of tech they already have, showing there’s opportunity for improvement. They view their organizations as adequately invested in technology, but not leveraging it to its fullest potential.